auro brand guidelines
The wordmark, the palette, the painted materials, and the rules for using them. Everything here may be used to write about auro; nothing else may be.
The wordmark
auro is set lowercase, always, in the wordmark and in prose. Forest on ivory or plaster; cream on forest or deep forest. Never on a photograph, never with a leaf.
The palette
Forest #0B3B2C and deep forest #08281E for dark surfaces, never black. Sage #7CA890 for the quiet accent. Plaster #EDE9E1 and ivory #FAFAF7 for the page. Charcoal #191512 for ink.
The painted materials
Gouache on paper, made in-house: the forest wash, the sage wash, the ridges, the deep forest and the quiet plaster. They sit behind the product, never over it, and they are never tinted metallic or flat emerald.
The rules
Lowercase auro. No leaf or fern overlays. No metallic green, no flat emerald. Dark surfaces are forest, never black. The product is shown on a painted sheet, never as a screenshot of a live record. Practices are anonymised unless they ask to be named.